So today I was reading in the paper about a controversy surrounding Heinz Ketchup changing their logo... Their old logo on their ketchup and there other products used to be a pickle, but not on the ketchup they have changed it to a tomato in effort to promote a more health friendly look. (not exactly sure how it helps but thats their offical line of thought)
Anyway I was wondering why the company famous for its ketchup (in fact I didn't know they made anything but Ketchup and Heinze 57 before I researched this) featured a pickle as their logo.
Turns out the companies first product was Horseradish... pickles were their second product and ketchup wasn't debuted intill their 3rd product. Anyway the company was orginialy named the Anchor Pickle and Vinegar works, but its name was later changed to Heinz, Noble & Company in 1872 when the company moved to Pittsburg. This name wouldn't last long however, as the bank panic in 1875 would cause the company to file for bankrupcy. However the company would bounce back the next year, which would also be the first year they sold Ketchup!
So where does the pickle factor in? It came in as a marketing gimick for the 1893 World's Fair in Chicago, where Heniz used a pickle pin to promote all of his products.
So there you have it.. the story behind the Heinz pickle which will now be disappearing from their famous ketchup label.
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